From Couch to IRONMAN®

The 140.6 Journey is a 2-year, concierge level transformation experience that takes you from the couch to the IRONMAN finish line: physically, mentally, and emotionally. It’s for those who are successful in business and life, but ready to reclaim their strength, energy, and purpose. This isn’t about chasing medals; it’s about proving to yourself that you can become someone entirely new.

This experience is not a template or a training plan; it’s a partnership. Geoff Brown personally guides you through every stage of transformation, from your first walk or swim to the 140.6 miles of the IRONMAN. Together, you’ll build the endurance, discipline, and mindset needed to thrive under pressure, in both sport and life.

By the end of the journey, you’ll do far more than finish a race. You’ll embody the habits, strength, and resilience of someone who finishes everything they start. You won’t just train for an IRONMAN. You’ll become one.

#MOVE.

🛋️ From Couch to IRONMAN: A complete, 2-year guided journey from beginner to finisher.

💪 Fully customized endurance training for your fitness level, schedule, and goals.

🧠 Mindset and identity coaching to master discipline, resilience, and self-belief.

📲 24/7 access and accountability — direct communication with Geoff every step of the way.

✈️ Concierge experience: in-person support for milestone races, retreats, or key breakthroughs.

🍎 Nutrition, recovery, and lifestyle design tailored for busy, high-performing individuals.

🧭 Structured progression: build fitness, complete shorter triathlons, and finish your full IRONMAN.

💰 Investment: $50,000 total (Geoff's travel billed separately).

🏔️ Result: you don’t just train for an IRONMAN® — you become one.

You don’t need to be an athlete you just need the courage to start. The 140.6 Journey isn’t for everyone. It’s for those who feel that pull; the quiet voice saying “I’m meant for more.”

If you’re ready to transform your body, sharpen your mind, and cross a finish line that most only dream about, this is your moment. Geoff works with only a handful of clients each year to ensure every experience is personal, powerful, and life-changing.

⚡ Ready to Begin Your Journey?

Apply Today